Efficient marketing with social networks – Keeping the “sister’s-friend’s-cousin” out of the conversation.

We are all familiar with Facebook and Twitter and the ‘general’ social networking sites available to all. For businesses, organizations, and even political movements, these tools provide a method for creating brand awareness and engaging people with similar interests. However, generic sites such as Facebook and Twitter do not provide the tools necessary...

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What the American Airlines IdeAAs program taught us.

A classic example of failing at yokoten (transversalization) that I like to share frequently is American Airlines suggestion system. As much as consultants and subject-matter-experts like to share stories of success about AAs IdeAAs program, the truth is that it was not as rosy as they make it appear. Not only was the program not delivering the type...

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Innovation Management and KPIs

One of the biggest questions faced by innovation managers is how to measure success. Finding the right combination of KPIs which deliver relevant and actionable information can be difficult for the unseasoned Innovation Manager. Most organizations require a different set of data since their strategies will differ; however there are a few ‘core’ KPI...

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FACEBOOK with substance.

From USA Today 2/16/2011. Facebook has managed to unite people across the world and open up communication amongst humanity to a level not imaginable just a few years back. The power of Social media and social networking has unleashed a level of collective collaboration powerful enough to topple governments. As impressive as this is, the majority...

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