A new book by Youngme Moon promises to be “Different”. In this age of bigger, better, faster, it’s time for companies and people to be different. Organizations are beginning to realize that they need to instill the innovation culture in their organizations in order to stand out. Whether it’s on the shop floor continually innovating improved processes to eliminate non-value-added steps, to online communities of customers and employees brainstorming the next product breakthrough, managers in today’s business world will need to challenge their teams to break with paradigms and go against the grain in order lead.